The Challenge
When Hemp Elevate sought assistance in crafting their logo and product designs, they entrusted me with this crucial task. I collaborated closely with the brand to understand their vision and objectives, ensuring that their unique identity was beautifully captured in the logo and product designs. Through careful consideration of design elements, color schemes, and typography, I recreated their concept, infusing it with a fresh and contemporary appeal. The end result was a cohesive and compelling visual representation that resonated perfectly with the essence of Hemp Elevate, elevating their brand presence and leaving a lasting impression on their customers.
Process
To create the logo, my process began with detailed sketches and a carefully curated mood board to establish the desired visual direction. Extensive research led me to discover the perfect font that imparted an intelligent and sophisticated tone to the brand's name. The logo's design underwent several iterations and trials, each time refining its elements to achieve the desired effect. The final result was a realistic design, carefully crafted to convey a sense of authenticity and craftsmanship, setting it apart from a simple vector graphic. The logo now stands as a true reflection of the brand's essence and has become a captivating symbol of its identity.
Solution
Having successfully created the logo, I proceeded to revamp their existing product design, infusing it with a modern aesthetic while ensuring all essential information for their cartridges was incorporated seamlessly. The new design showcased multiple flavors, each elegantly presented with its own unique icons, making it easier for customers to identify their preferred choices. By striking a harmonious balance between functionality and visual appeal, the redesigned product now exudes a fresh and contemporary vibe, strengthening the brand's overall image and enhancing the user experience.
Key takeaways
The designs for both the logo and products garnered immense love and appreciation from the client as well as their audience. Through this project, I gained valuable insights into utilizing proper composition and layout techniques to create a product design that could be easily adapted for multiple flavors. The client's positive feedback reinforced the importance of thoughtful design elements that not only resonate with the brand but also cater to the preferences of their target market. This experience has further honed my ability to craft versatile and captivating designs that make a lasting impact.