The Challenge
Apex Athletic Apparel needed a fresh addition to their latest collection and approached me to create a new shirt design. The task was to craft an illustration with a car racing theme. This project was both challenging and rewarding, leaving a lasting impression on both myself and Apex. By infusing the design with dynamic elements and attention to detail, the shirt successfully captured the essence of speed and energy. The final product resonated well with the target audience, leading to an improvement in Apex's sales and reinforcing their brand identity as a leading sportswear company.
Process
To begin the project, I initiated the creative process by crafting sketches and a mood board inspired by the racing theme. The mood board incorporated various visual elements that conveyed speed, excitement, and the essence of the required vehicle. With a focus on versatility and impact, I explored diverse layouts and compositions for the design, ensuring a well-rounded and dynamic presentation. This initial stage allowed me to experiment freely, refining the concept until the perfect foundation was established for the shirt's illustration.
Solution
I developed two versions of the shirt, each featuring a distinct palette of warm and cool tones. The design underwent several meticulous reviews, ensuring the client's complete satisfaction with the composition and layout. Throughout the process, I focused on refining the typography and carefully considering the placement of colors, resulting in a significantly improved and visually striking design. The final product successfully balanced aesthetics and functionality, exemplifying a harmonious integration of elements that left a positive impact on both the client and their audience.
Key takeaways
Overall, I had the opportunity to assist Apex once more with their latest collection, focusing on key improvements such as refining composition and enhancing typography for a more impactful design.